SCAMPER Ideation
7-prompt creativity framework
S
Substitute
What can you substitute? Materials, people, processes?
e.g., Use AI instead of manual review
C
Combine
What can you combine or merge together?
e.g., Bundle two products into one
A
Adapt
What can you adapt from other contexts?
e.g., Apply Uber model to laundry
M
Modify
What can you magnify, minimize, or modify?
e.g., Make it 10x smaller or 10x bigger
P
Put to Other Use
Can you use it differently or for a new purpose?
e.g., Repurpose shipping containers as homes
E
Eliminate
What can you remove or simplify?
e.g., Remove signup, allow anonymous use
R
Reverse
What if you reversed or rearranged the order?
e.g., Pay-what-you-want instead of fixed pricing