SCAMPER Ideation
7-prompt creativity framework
Substitute
What can you substitute? Materials, people, processes?
e.g., Use AI instead of manual review
Combine
What can you combine or merge together?
e.g., Bundle two products into one
Adapt
What can you adapt from other contexts?
e.g., Apply Uber model to laundry
Modify
What can you magnify, minimize, or modify?
e.g., Make it 10x smaller or 10x bigger
Put to Other Use
Can you use it differently or for a new purpose?
e.g., Repurpose shipping containers as homes
Eliminate
What can you remove or simplify?
e.g., Remove signup, allow anonymous use
Reverse
What if you reversed or rearranged the order?
e.g., Pay-what-you-want instead of fixed pricing